Online Ad recognition, beats TV
NBC has released the results of a research study through its NBC Direct service and the NBC Rewind player. The findings were based on a survey of 5,000 Rewind users.
NBC.com has delivered 40.9 million overall video streams, up 24% from last year. Video streams from NBC Direct are up 24% in 2008 vs. 2007 and unique visitors are up 7%.“Deal or No Deal,” “American Gladiators” and “The Biggest Loser” have generated the most traffic on NBC.com, delivering more than 70 million page views.
Advertising Highlights:
- Higher brand recall for ad content created specifically for the internet vs TV.
- Rewind ads are less disruptive than ads on TV,
- Creates a strong desire to interact with advertising.
- 77 percent of users streaming video as a complement to TV viewing
“NBC.com’s loyal users actively navigate and curate their own experience in NBC Rewind so there is a high level of engagement,” said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal. “These research results show that when the right message is tailored to the right medium, this engaged audience really responds and our advertisers win.”
NBC Direct is an online and down-loadable client which allows a user to view full episodes of current on-air NBC shows at no charge.
Leave a Reply
You must be logged in to post a comment.