Archive for March 31st, 2008
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Online Advertising: Do you get what you pay for?
70 per cent of online advertisers, doubt the efficacy of their online marketing campaigns.
Boom in online property advertising, UAE
Five years ago brokers in Dubai would not have had any choice but to stick to print advertisements. Today the average cost per lead generated by advertising in newspapers is $25 whereas this drops to $3.4 per lead when advertising online.
Energizer Bunny, Internet advertising is still going strong.
US online advertising is proving to be far more robust than other media channels. In 2009 online advertising will reach $30 billion and account of fully 10% of all US ad spending.
