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According to a report published be Internet Standard, a leading Polish online magazine, this first edition of Digital Landscape: Poland report is the most comprehensive study. The report compiles data from multiple sources, research organizations, and ISPs in Poland.

Poland’s Internet penetration rate reached 42 percent in Q2 2007, SMG/KRC’s NetTrack research places the Internet population at 12.8 million Internet users (over 15 years old), in a country with a population of 38 million. Gross domestic product per capita in the country was estimated to be 16,500 USD in 2007.

Interactive Advertising Bureau Polska (IAB Polska) estimates that in 2006 internet advertising market was worth 215 million PLN (60 million EUR), excluding search adverstising. IAB Polska prompted that paid search advertising could have been worth 60 million PLN (16.6 million EUR) in 2006. That makes a total market value of 275 million PLN (76 million EUR). It also means that internet advertising has more than 5% of all media adspend in the country.

IAB Polska forecasts that in 2007 internet ad spend reached 305 million PLN (84.5 million EUR) and search engine marketing revenues rose up to 110 million PLN (30.5 million EUR). According to these estimations online market was worth 415 million PLN (around 115 million EUR) in 2007.

InPage Poland, contact details:

Malgorzata Krukowska, Tel: +48-501-645-913