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70 per cent of online advertisers, doubt the efficacy of their online marketing campaigns.

Five years ago brokers in Dubai would not have had any choice but to stick to print advertisements. Today the average cost per lead generated by advertising in newspapers is $25 whereas this drops to $3.4 per lead when advertising online.

US online advertising is proving to be far more robust than other media channels. In 2009 online advertising will reach $30 billion and account of fully 10% of all US ad spending.

Online advertising’s growth rate is expected to be 23 percent in 2008, compared to 35 percent in 2006 and 25 percent in 2007

“February is one of the busiest times of the year for greetings and gift sites with the celebration of Valentine’s Day,” said Jack Flanagan, executive vice president of comScore Media Metrix. “These sites are particularly convenient for the procrastinators among us who wait until the last minute to buy their loved ones a gift.”

Overall, the total media and entertainment market in India is expected to grow at an 18% annual rate, reaching $33.5 billion (INR1,157 billion).

Poland’s Internet penetration rate reached 42 percent in Q2 2007, SMG/KRC’s NetTrack research places the Internet population at 12.8 million Internet users (over 15 years old)

US online advertising will continue to grow through 2008. Online ad spending will rise by 23%.

The month saw increases to travel, career, real estate and politics sites as German Internet users reflected on the year past and prepared for 2008. eBay, with 17.6 million unique visitors, grabbed the second position among all Web properties, trailing only Google Sites.

Online advertising in Russia grows 97 percent and valued at $369 million in 2007 by the MindShare Interaction agency.