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TELSTRA, Australia’s biggest telecommunications company Telstra Corp Ltd says advertising revenue from its BigPond sites surged more than 50 per cent this year.

Online advertising was the fastest-growing category in Australia, according to a December report from the Interactive Advertising Bureau. For the 12 months to December 2007, spending grew 34.5 per cent to $1.3 billion, slower than the 60 per cent growth rates of previous years.

17 - 18 September 2008 in Düsseldorf/ Germany
Online Marketing Düsseldorf is Europe’s leading digital marketing tradeshow and the MUST event of the year for all decision makers and leaders in the area of online marketing and advertising, media and ecommerce. The 2008 show combines a compelling conference program (5,800 attendees) with a high-profile exhibition, and [...]

The Olympic games, brand marketers leveraged the widespread international attention for the Olympic Games to tap into high-running emotions and feelings of national and international unity. With the US in particular, consumers had favorable reactions to those brand messages, and interestingly, had equally favorable reactions to the quirky humor of Lenovo, whose TV advertising was loosely connected to the Games

As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess of inventory which they are selling through ad networks at up to 90% discounts versus direct sales rates.

InPageAds are expanding online inventories and creating new media formats that improve brand recognition and awareness, allowing busy portals to serve inventories they did not have resulting in a larger piece of the advertising pie going to online.

Despite the current economic crisis, the U.S. Internet advertising industry is not experiencing a pull-back in spending. Rather, online advertising continues a fast, if somewhat muted, growth during 2008, as the current situation accelerates the shift of advertising budgets from traditional into new media.

Online Marketing Düsseldorf is Europe’s leading digital marketing tradeshow and the MUST event of the year for all decision makers and leaders in the area of online marketing and advertising.

Inflation is affecting consumer spending and advertisers say they will now spend only on media which gives them the highest measurable returns. TV, for instance, grabs the biggest ad pie due to its mass appeal and the ready availability of TRPs, used to assess its returns.